Have a Heist Day

The "Have a Heist Day" campaign for Netflix was a captivating and innovative marketing strategy that leveraged the power of digital billboards, story jacking, along with seeding our own "leaked" version of the show on sites made to look like illegal streaming sites. The campaign was aimed at promoting the release of the popular show, Money Heist, and it's last season on the streaming platform.

Digital Billboards were powered by Svelte frontends, with a Node server to act as the timezone synchroniser for the clocks shown on the billboards.

Outcomes

The campaign garnered a whopping 404 million impressions across all the stunts, 15 million engagements and 18% increase in conversations (YOY)

Platforms

• Digital Billboards with custom built backends for changing videos
• Social Media
• Radio
• TV Commercials
• Websites (React, Svelte, Node)