Who is Soham?
Product Consultant, Web Developer, Operations Guy
Soham Adwani
Product Consultant
Web Developer
Operations Guy
Hey, I’m Soham. I started off my career on the operations side of tech consulting. I then went to school for a bit, didn’t do much studying but learned a lot. Followed that up by spending over 5 years at GOODSTUPH making dope ideas come to life, before moving into the Blockchain and Gaming space for a bit.
Now, life has come full circle and I’m back on the operations side of tech consulting. I’m one of the co-founders at both Otterdev and Forge.
At Otterdev, we focus on helping marketing teams build high performance and stable CMS-driven websites, making sure teams have confidence in the ability that they can update their website without needing developer intervention.
At Forge, our goal is to help small businesses run more efficiently by building custom software solutions and aiding in conscious AI adoption, without the worry of paying perpetual license fees to a big SaaS provider that doesn’t take their needs into consideration.
Across my career, I’ve had the pleasure of working with some great people from Netflix, MediaTek, HBO, Porsche and more, and my work has received recognition from the likes of Clio, The Webby Awards, Citra Pariwara and Gong.
Selected work · 01 — 03
No. 01
INCITE →
A launch campaign for Westworld Season 3
No. 02
Logbook →
A study in modern AI capabilities
No. 03
Money Heist →
Have a heist day campaign
Writing
2026.09.23
On Agents & Benchmarks
A rant, or introspection on the fragility of AI benchmarks and why they don't actually lead us where we think we're going
2026.06.07
I built a native Android app. I've never written a line of Kotlin in my life.
My thoughts on the state of AI after building a native Android app.
2026.03.31
Why I'm selling one of my most worn watches
In this post I go through the thoughts in my head at this stage in my watch enthusiast journey, and why I'm consolidating my collection
2026.02.08
Everything new is better, yet also somehow worse.
On digital burnout, computational photography, and why sometimes moving backwards is the only way forward.
2025.10.13
Form, Function and the Search for Self
Lately, I’ve realised that my hobbies aren’t just things I do for fun. They’re how I organize my identity. Each one fills a different folder…